Privacy Policy

B&S Wine & Spirits ("we," "us," or "our") is committed to protecting the privacy and security of our customers' personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at bswineandspirits.com or make a purchase. By using our site, you consent to the practices described in this policy.

To provide you with our premium delivery service, we collect the following categories of personal information:

• Contact Information: Full name, email address, phone number, and shipping/billing addresses.
• Payment Information: Credit/debit card numbers and billing details (processed securely via our encrypted payment gateway — we do not store full card numbers on our servers).
• Age Verification Data: Date of birth and verification status to comply with state and federal alcohol laws.
• Browsing Data: IP addresses, browser type and version, device information, pages visited, time spent on pages, referring URLs, and click patterns.
• Account Information: Username, password (encrypted), order history, and saved preferences.

We use the information we collect for the following purposes:

• Order Fulfillment: To process, fulfill, and ship your orders securely from our Brooklyn facility.
• Age & Identity Verification: To verify your identity and age in compliance with state and federal liquor laws.
• Customer Communication: To send order confirmations, shipping updates, weather hold notifications, and respond to customer service inquiries.
• Marketing (With Consent): To send promotional emails about new arrivals, rare finds, and exclusive offers — only if you have opted in. You may unsubscribe at any time.
• Legal Compliance: To comply with applicable federal, state, and local laws governing the sale and shipment of alcoholic beverages.
• Site Improvement: To analyze browsing behavior and improve our website's functionality, user experience, and product offerings.

Our website uses cookies and similar tracking technologies to enhance your browsing experience:

You can control cookies through your browser settings. Disabling essential cookies may affect site functionality.

• Shipping Carriers: To deliver your packages and enforce the 21+ adult signature requirement at delivery.
• Payment Processors: To securely process your financial transactions via PCI-DSS compliant gateways.
• Age Verification Partners: To legally validate your age prior to shipment using state-approved services.
• Analytics Providers: To help us understand site usage patterns (data is anonymized where possible).

You have the following rights regarding your personal information:

• Access: You may request a copy of the personal information we hold about you.
• Correction: You may request that we correct any inaccurate or incomplete personal information.
• Deletion: You may request that we delete your personal information, subject to legal retention requirements.
• Opt-Out of Marketing: You may unsubscribe from marketing emails at any time by clicking the "unsubscribe" link in any promotional email or by contacting us directly.
• Data Portability: You may request your personal data in a structured, commonly used, machine-readable format.

To exercise any of these rights, please contact us at privacy@bswineandspirits.com.

Age verification data is considered highly sensitive Personally Identifiable Information (PII). We handle it with the highest level of care:

• Date of birth data is collected solely for age verification purposes and is stored securely using encryption.
• Verification status (verified/not verified) is retained for the duration of your account to prevent repeated verification requests.
• Upon account deletion, all age verification data is permanently purged within 30 days.
• We do not share age verification data with third parties for marketing or any purpose unrelated to legal compliance.

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

To submit a CCPA request, please email privacy@bswineandspirits.com with the subject line "CCPA Request." We will verify your identity before processing your request and respond within 45 days.

We implement robust, industry-standard security measures including SSL/TLS encryption, secure payment gateways (PCI-DSS compliant), encrypted data storage, and regular security audits to protect your personal and payment information from unauthorized access, disclosure, or alteration. While no method of electronic storage is 100% secure, we strive to use commercially acceptable means to protect your data.